Appellation America has an excellent feature and interview with operating partner Don Coe and winemaker Lee Lutes titled Black Star Farms: Wine Agritourism Grows Up by Eleanor & Ray Heald.
Eleanor & Ray Heald: Why did you decide to establish a winery in Michigan when you could have done it anywhere in the U.S.?
Don Coe: All our advertising says “an agricultural destination.” I knew thatâs what I wanted to create. I knew northern Michigan well and considered it the perfect place.
Lee Lutes: Perhaps Don could have gone anywhere to develop his idea. My goal, however, is to give Black Star Farms the element of midwestern hospitality wherever one is on the property. Weâve worked hard to remove any air of arrogance for our 70,000 tasting room visitors annually.