MICHIGAN WINE BLOG, WINERY TEAM UP FOR TWEET & TASTE JUNE 15th

Michigan by the Bottle, a Macomb Township-based blog focusing on the state’s contributions to the wine industry, is partnering with us for another fun Tweet & Taste Michigan event.

The June 15th virtual wine tasting will allow Twitter users to interact with our head winemaker, Lee Lutes; several wine bloggers, including Michigan by the Bottle’s Shannon Casey; and Cortney Casey, as all participants simultaneously sample the following trio of Black Star wines personally selected by Lee. These wines include, 2010 Arcturos Sur Lie Chardonnay, 2010 Arcturos Pinot Noir Rosé, and the 2010 Arcturos Pinot Gris.

 Tweet & Taste’s goal is to make wine more accessible to the average consumer and specifically to 20- and 30-somethings who rely heavily on social networking, as well as promote Michigan-made products.

Here’s how it works:

1. Participating Twitter users can pick up the featured Black Star Farms wines at their local wine shops or from www.BlackStarFarms.com. Participants ordering directly from us can save 20% on any or all of the three wines by using the code ttmi in the coupon code field (you will need to click the update button to show your discount).

2. Log onto Twitter at 7:30 p.m. Wednesday, June 15th,  either via Twitter.com or a Twitter client, such as TweetDeck.

3. Search using #ttmi, the Tweet & Taste Michigan hashtag.

 4. As the facilitators and winemaker taste through the wines, users can share impressions and ask questions, adding the #ttmi hashtag to every “tweet” to ensure everyone participating sees it.

Brief tutorial videos are available at www.TweetandTasteMichigan.com, explaining how the event will work overall and helping Twitter newcomers set up a free account.

ABOUT MICHIGAN BY THE BOTTLE:

Established in June 2009, Michigan by the Bottle features original content like tasting notes, articles, in-depth winery video features and weekly video podcasts, as well as links to news stories on Michigan wine from across the Web. The site’s purpose is to educate consumers on the state’s presence in the wine industry, expose hidden gems right in residents’ own backyards and underscore the value of buying local.